Rare Beauty vs Redken
Comparison across key tracked email marketing metrics.
| Metric | Rare Beauty | Redken |
|---|---|---|
| Total emails | 7 | 18 |
| Emails per week | 6.02 | 3.11 |
| Promotional emails | 5 | 16 |
| Product launches | 0 | 2 |
| Editorial emails | 1 | 1 |
| Other emails | 1 | 0 |
| Discount frequency | 42.86% | 83.33% |
| Average discount | 10.00% | 18.33% |
| Most active day | Friday | Thursday |
| Most common campaign type | promotion | promotion |
