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Rare Beauty Email Marketing & Campaign Strategy

See the latest emails from Rare Beauty, explore its campaign patterns and promotions, and understand how the brand approaches email marketing.

Overview

Total emails captured
8
First captured
Oct 2026
Latest email
Today
Email frequency
~3.9 emails/week
Promotional emails
62.5%
Product launches
0.0%

Insights

Rare Beauty’s seven emails leaned promotional, with four promotions, two retention emails and one editorial send. Friday at 9 a.m. was the most active time; discounts appeared in 42.86% of emails, averaging 10%.

Most active day: Friday
Most common campaign: promotion
Discount frequency: 37.5%
Average discount: 10.0%

Latest Emails

Preview unavailable
NEW Demi x Selena is here!
Oct 29, 2026 2:41 PM
Signature scents worth sharing
Signature scents worth sharing
Oct 23, 2026 1:19 PM
promotion
Join the Rare Community
Join the Rare Community
Oct 21, 2026 9:51 AM
retention
Beat the holiday rush—shop limited-edition sets 🎁
Beat the holiday rush—shop limited-edition sets 🎁
Oct 20, 2026 5:37 PM
promotion limited edition
Meet our bestsellers
Meet our bestsellers
Oct 19, 2026 9:51 AM
promotion
*Limited stock*: BÉIS x Rare Beauty Cheek & Lip Set
*Limited stock*: BÉIS x Rare Beauty Cheek & Lip Set
Oct 18, 2026 1:04 PM
promotion collaboration discontinuation

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