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Redken Email Marketing & Campaign Strategy

See the latest emails from Redken, explore its campaign patterns and promotions, and understand how the brand approaches email marketing.

Overview

Total emails captured
12
First captured
Sep 2026
Latest email
Today
Email frequency
~4.0 emails/week
Promotional emails
83.3%
Product launches
16.7%

Insights

Redken sends about 4–5 emails per week, mainly promotions (7 of 11) alongside product launch, educational, announcement, and seasonal messages. Campaigns are most active on Fridays around 13:00, with discounts used frequently (72.73%) and recent subject lines heavily featuring time-limited offers (including 15% and 20% off).

Most active day: Friday
Most common campaign: promotion
Discount frequency: 75.0%
Average discount: 18.3%

Latest Emails

NEW DROP: Acidic Cleansing Mist
NEW DROP: Acidic Cleansing Mist
Oct 8, 2026 1:12 PM
product launch launch
NEW Acidic Cleansing Mist
NEW Acidic Cleansing Mist
Oct 4, 2026 1:11 PM
product launch launch reformulation
Don't Miss Out! Enjoy 15% off When You Shop Redken Today
Don't Miss Out! Enjoy 15% off When You Shop Redken Today
Oct 2, 2026 1:48 PM
promotion 15% offer
Tick-Tock⏰ 20% Off Ending Soon
Tick-Tock⏰ 20% Off Ending Soon
Oct 1, 2026 8:17 PM
promotion 20% offer
National Hair Day: 20% off TODAY Only
National Hair Day: 20% off TODAY Only
Oct 1, 2026 1:17 PM
promotion 20% offer launch
Unlock Fuller Hair with THIS➡️
Unlock Fuller Hair with THIS➡️
Sep 28, 2026 1:16 PM
promotion

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