Kérastase vs Redken
Comparison across key tracked email marketing metrics.
| Metric | Kérastase | Redken |
|---|---|---|
| Total emails | 11 | 12 |
| Emails per week | 3.21 | 4.00 |
| Promotional emails | 8 | 10 |
| Product launches | 2 | 2 |
| Editorial emails | 0 | 1 |
| Other emails | 1 | 0 |
| Discount frequency | 72.73% | 75.00% |
| Average discount | 16.67% | 18.33% |
| Most active day | Saturday | Friday |
| Most common campaign type | retention | promotion |
