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Kérastase Email Marketing & Campaign Strategy

See the latest emails from Kérastase, explore its campaign patterns and promotions, and understand how the brand approaches email marketing.

Overview

Total emails captured

10

First captured

Sep 2026

Latest email

Oct 7, 2026

Email frequency

~3.5 emails/week

Promotional emails

70.0%

Product launches

20.0%

Insights

Kérastase sends about 3.5 emails per week, mostly on Saturdays around 13:00, with a campaign mix led by retention (6 emails) plus product launches (2) and promotions (2). Promotional behavior shows discounting is frequent (70%) with an average discount of 15%, including “ends soon” messaging tied to refillable shampoo bottles and pouches and new product announcements.

Most active day: Saturday

Most common campaign: retention

Discount frequency: 70.0%

Average discount: 15.0%

Latest Emails

Experience the NEW ultra-luxurious, age-defying scalp treatment

Experience the NEW ultra-luxurious, age-defying scalp treatment

Oct 7, 2026 1:18 PM

product launch launch

Ends soon: 15% off refillable shampoo bottles & pouches

Ends soon: 15% off refillable shampoo bottles & pouches

Oct 5, 2026 1:25 PM

promotion 15% offer

Enjoy 15% off refillable shampoo bottles & pouches

Enjoy 15% off refillable shampoo bottles & pouches

Oct 4, 2026 2:25 PM

promotion 15% offer launch

Unlock a world of exclusive perks and your first 100 points

Unlock a world of exclusive perks and your first 100 points

Oct 3, 2026 1:38 PM

retention 100 offer launch

Discover NEW Chronologiste Longevity Potion

Discover NEW Chronologiste Longevity Potion

Oct 2, 2026 1:24 PM

product launch launch

Kick off your Kérastase Club journey with 100 points

Kick off your Kérastase Club journey with 100 points

Sep 26, 2026 1:37 PM

retention 100 offer launch

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