Dior vs Rare Beauty

Comparison across key tracked email marketing metrics.

Metric Dior Rare Beauty
Total emails 12 7
Emails per week 2.05 6.02
Promotional emails 9 5
Product launches 1 0
Editorial emails 0 1
Other emails 2 1
Discount frequency 75.00% 42.86%
Average discount n/a 10.00%
Most active day Friday Friday
Most common campaign type retention promotion