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Dior Email Marketing & Campaign Strategy

See the latest emails from Dior, explore its campaign patterns and promotions, and understand how the brand approaches email marketing.

Overview

Total emails captured
6
First captured
Sep 2026
Latest email
Oct 11, 2026
Email frequency
~1.7 emails/week
Promotional emails
66.7%
Product launches
16.7%

Insights

Dior sends about 1.72 emails per week with a retention-led mix (4 retention, plus seasonal and collection-launch messages), most often on Fridays around 13:00. Discounts appear frequently (66.67% of emails), with category themes including launches (4), reformulation, limited edition, and a new colour.

Most active day: Friday
Most common campaign: retention
Discount frequency: 66.7%
Average discount: n/a

Latest Emails

IT’S HERE | Your weekly Dior edit, designed only for you.
IT’S HERE | Your weekly Dior edit, designed only for you.
Oct 11, 2026 9:12 PM
collection launch launch
YOUR GIFT | Exclusively from Dior
YOUR GIFT | Exclusively from Dior
Oct 9, 2026 1:49 PM
retention
UNVEILED | Holiday 2026 Makeup Collection
UNVEILED | Holiday 2026 Makeup Collection
Oct 8, 2026 6:03 PM
seasonal launch limited edition
Welcome to the House of Dior
Welcome to the House of Dior
Oct 2, 2026 1:41 PM
retention
Welcome to the House of Dior
Welcome to the House of Dior
Oct 2, 2026 12:48 PM
retention launch reformulation
Newsletter Subscription
Newsletter Subscription
Sep 18, 2026 11:33 AM
retention launch

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