Aesop vs GUERLAIN

Comparison across key tracked email marketing metrics.

Metric Aesop GUERLAIN
Total emails 10 6
Emails per week 2.89 2.46
Promotional emails 7 3
Product launches 2 1
Editorial emails 3 2
Other emails 0 0
Discount frequency 70.00% 50.00%
Average discount n/a n/a
Most active day Friday Wednesday
Most common campaign type promotion announcement