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GUERLAIN Email Marketing & Campaign Strategy

See the latest emails from GUERLAIN, explore its campaign patterns and promotions, and understand how the brand approaches email marketing.

Overview

Total emails captured
6
First captured
Sep 2026
Latest email
Oct 9, 2026
Email frequency
~2.5 emails/week
Promotional emails
50.0%
Product launches
16.7%

Insights

GUERLAIN sends about 2–3 emails per week, with a mix of announcement (most common), editorial, seasonal, and collection launch campaigns, led by launches. The strongest engagement timing is Wednesday around 13:00, and discounts appear in about half of emails (discount details not provided).

Most active day: Wednesday
Most common campaign: announcement
Discount frequency: 50.0%
Average discount: n/a

Latest Emails

The Magic of L'Heure Bleue
The Magic of L'Heure Bleue
Oct 9, 2026 2:23 PM
collection launch launch
Discover the Maison icons
Discover the Maison icons
Oct 8, 2026 1:26 PM
editorial
Wellness Destinations, Curated by Guerlain
Wellness Destinations, Curated by Guerlain
Oct 4, 2026 4:40 PM
seasonal launch
Guerlain, a Maison unlike any other
Guerlain, a Maison unlike any other
Sep 30, 2026 1:16 PM
announcement
Immerse yourself in the history of a legendary Maison
Immerse yourself in the history of a legendary Maison
Sep 26, 2026 1:13 PM
editorial
Welcome to Guerlain
Welcome to Guerlain
Sep 23, 2026 12:57 PM
announcement

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