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Aesop Email Marketing & Campaign Strategy

See the latest emails from Aesop, explore its campaign patterns and promotions, and understand how the brand approaches email marketing.

Overview

Total emails captured
9
First captured
Sep 2026
Latest email
Oct 6, 2026
Email frequency
~3.1 emails/week
Promotional emails
66.7%
Product launches
22.2%

Insights

Aesop sends about 3 emails per week, with a mix of promotions (4), editorial (3), and product/collection launches (1 each), most active on Fridays around 07:00. Promotions are the most common campaign type (66.67% of emails).

Most active day: Friday
Most common campaign: promotion
Discount frequency: 66.7%
Average discount: n/a

Latest Emails

Eau de Parfum and Body Balm pairings
Eau de Parfum and Body Balm pairings
Oct 6, 2026 8:03 PM
product launch launch
Four masks in which to bask
Four masks in which to bask
Oct 3, 2026 2:09 PM
promotion 5 offer
Peruse our Floral Eaux de Parfum.
Peruse our Floral Eaux de Parfum.
Sep 30, 2026 2:03 AM
collection launch new size
Uplifting from the neck down
Uplifting from the neck down
Sep 25, 2026 9:03 PM
promotion 5 offer launch
Each store a story
Each store a story
Sep 23, 2026 7:53 AM
editorial
Receive a premium sample of Solais
Receive a premium sample of Solais
Sep 22, 2026 9:08 PM
promotion new size

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