Rare Beauty vs Bumble and bumble.
Comparison across key tracked email marketing metrics.
| Metric | Rare Beauty | Bumble and bumble. |
|---|---|---|
| Total emails | 7 | 47 |
| Emails per week | 6.02 | 8.13 |
| Promotional emails | 5 | 36 |
| Product launches | 0 | 3 |
| Editorial emails | 1 | 1 |
| Other emails | 1 | 7 |
| Discount frequency | 42.86% | 61.70% |
| Average discount | 10.00% | 25.74% |
| Most active day | Friday | Friday |
| Most common campaign type | promotion | promotion |
