Rare Beauty vs Drybar
Comparison across key tracked email marketing metrics.
| Metric | Rare Beauty | Drybar |
|---|---|---|
| Total emails | 7 | 29 |
| Emails per week | 6.02 | 5.45 |
| Promotional emails | 5 | 28 |
| Product launches | 0 | 3 |
| Editorial emails | 1 | 0 |
| Other emails | 1 | 0 |
| Discount frequency | 42.86% | 96.55% |
| Average discount | 10.00% | 20.63% |
| Most active day | Friday | Tuesday |
| Most common campaign type | promotion | promotion |
