TOTM vs Redken
Comparison across key tracked email marketing metrics.
| Metric | TOTM | Redken |
|---|---|---|
| Total emails | 4 | 14 |
| Emails per week | 9.33 | 3.50 |
| Promotional emails | 2 | 12 |
| Product launches | 0 | 2 |
| Editorial emails | 0 | 1 |
| Other emails | 2 | 0 |
| Discount frequency | 50.00% | 78.57% |
| Average discount | 20.00% | 18.33% |
| Most active day | Monday | Thursday |
| Most common campaign type | promotion | promotion |
