TOTM vs Kérastase
Comparison across key tracked email marketing metrics.
| Metric | TOTM | Kérastase |
|---|---|---|
| Total emails | 6 | 14 |
| Emails per week | 8.40 | 3.38 |
| Promotional emails | 2 | 11 |
| Product launches | 0 | 2 |
| Editorial emails | 2 | 0 |
| Other emails | 2 | 1 |
| Discount frequency | 33.33% | 78.57% |
| Average discount | 20.00% | 18.00% |
| Most active day | Monday | Friday |
| Most common campaign type | promotion | retention |
