TOTM vs Aesop
Comparison across key tracked email marketing metrics.
| Metric | TOTM | Aesop |
|---|---|---|
| Total emails | 4 | 11 |
| Emails per week | 9.33 | 2.78 |
| Promotional emails | 2 | 7 |
| Product launches | 0 | 2 |
| Editorial emails | 0 | 3 |
| Other emails | 2 | 0 |
| Discount frequency | 50.00% | 63.64% |
| Average discount | 20.00% | n/a |
| Most active day | Monday | Wednesday |
| Most common campaign type | promotion | promotion |
