Redken vs Topicals
Comparison across key tracked email marketing metrics.
| Metric | Redken | Topicals |
|---|---|---|
| Total emails | 18 | 7 |
| Emails per week | 3.11 | 4.62 |
| Promotional emails | 16 | 7 |
| Product launches | 2 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 83.33% | 100.00% |
| Average discount | 18.33% | 12.50% |
| Most active day | Thursday | Friday |
| Most common campaign type | promotion | promotion |
