Comparison across key tracked email marketing metrics.
| Metric | Oribe Hair Care | Rare Beauty |
|---|---|---|
| Total emails | 32 | 7 |
| Emails per week | 5.72 | 6.02 |
| Promotional emails | 32 | 5 |
| Product launches | 6 | 0 |
| Editorial emails | 4 | 1 |
| Other emails | 0 | 1 |
| Discount frequency | 100.00% | 42.86% |
| Average discount | n/a | 10.00% |
| Most active day | Sunday | Friday |
| Most common campaign type | promotion | promotion |