Comparison across key tracked email marketing metrics.
| Metric | Lulus | Dior |
|---|---|---|
| Total emails | 5 | 12 |
| Emails per week | 10.00 | 2.05 |
| Promotional emails | 3 | 9 |
| Product launches | 0 | 1 |
| Editorial emails | 0 | 0 |
| Other emails | 2 | 2 |
| Discount frequency | 60.00% | 75.00% |
| Average discount | 18.33% | n/a |
| Most active day | Monday | Friday |
| Most common campaign type | promotion | retention |