Comparison across key tracked email marketing metrics.
| Metric | King Ice | Dior |
|---|---|---|
| Total emails | 6 | 13 |
| Emails per week | 6.34 | 2.06 |
| Promotional emails | 3 | 10 |
| Product launches | 0 | 1 |
| Editorial emails | 0 | 0 |
| Other emails | 3 | 2 |
| Discount frequency | 33.33% | 76.92% |
| Average discount | 15.00% | n/a |
| Most active day | Monday | Friday |
| Most common campaign type | promotion | seasonal |