Kérastase vs TOTM
Comparison across key tracked email marketing metrics.
| Metric | Kérastase | TOTM |
|---|---|---|
| Total emails | 13 | 4 |
| Emails per week | 3.25 | 9.33 |
| Promotional emails | 10 | 2 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 2 |
| Discount frequency | 76.92% | 50.00% |
| Average discount | 18.00% | 20.00% |
| Most active day | Saturday | Monday |
| Most common campaign type | retention | promotion |
