Comparison across key tracked email marketing metrics.
| Metric | Kérastase | Prose Haircare |
|---|---|---|
| Total emails | 17 | 6 |
| Emails per week | 3.72 | 10.50 |
| Promotional emails | 14 | 6 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 0 |
| Discount frequency | 82.35% | 100.00% |
| Average discount | 18.57% | 60.00% |
| Most active day | Saturday | Saturday |
| Most common campaign type | promotion | retention |