Comparison across key tracked email marketing metrics.
| Metric | Kérastase | MATRIX |
|---|---|---|
| Total emails | 11 | 7 |
| Emails per week | 3.21 | 2.57 |
| Promotional emails | 8 | 4 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 3 |
| Discount frequency | 72.73% | 14.29% |
| Average discount | 16.67% | 30.00% |
| Most active day | Saturday | Saturday |
| Most common campaign type | retention | promotion |