Comparison across key tracked email marketing metrics.
| Metric | Kérastase | Maison Francis Kurkdjian |
|---|---|---|
| Total emails | 11 | 9 |
| Emails per week | 3.21 | 2.97 |
| Promotional emails | 8 | 8 |
| Product launches | 2 | 6 |
| Editorial emails | 0 | 1 |
| Other emails | 1 | 0 |
| Discount frequency | 72.73% | 88.89% |
| Average discount | 16.67% | n/a |
| Most active day | Saturday | Monday |
| Most common campaign type | retention | collection_launch |