Comparison across key tracked email marketing metrics.
| Metric | Kérastase | Lo Bosworth Natale, Love Wellness Founder & CEO |
|---|---|---|
| Total emails | 23 | 8 |
| Emails per week | 3.96 | 4.00 |
| Promotional emails | 19 | 6 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 2 |
| Other emails | 2 | 0 |
| Discount frequency | 82.61% | 62.50% |
| Average discount | 19.17% | 35.00% |
| Most active day | Saturday | Thursday |
| Most common campaign type | promotion | promotion |