Comparison across key tracked email marketing metrics.
| Metric | Jude | Kérastase |
|---|---|---|
| Total emails | 5 | 13 |
| Emails per week | 9.04 | 3.25 |
| Promotional emails | 4 | 10 |
| Product launches | 0 | 2 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 1 |
| Discount frequency | 60.00% | 76.92% |
| Average discount | 20.00% | 18.00% |
| Most active day | Wednesday | Saturday |
| Most common campaign type | promotion | retention |