Jo Malone London vs Kérastase
Comparison across key tracked email marketing metrics.
| Metric | Jo Malone London | Kérastase |
|---|---|---|
| Total emails | 19 | 11 |
| Emails per week | 5.52 | 3.21 |
| Promotional emails | 18 | 8 |
| Product launches | 3 | 2 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 89.47% | 72.73% |
| Average discount | 10.00% | 16.67% |
| Most active day | Sunday | Saturday |
| Most common campaign type | seasonal | retention |
