Comparison across key tracked email marketing metrics.
| Metric | Jergens | Rare Beauty |
|---|---|---|
| Total emails | 14 | 7 |
| Emails per week | 2.48 | 6.02 |
| Promotional emails | 9 | 5 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 1 |
| Other emails | 3 | 1 |
| Discount frequency | 57.14% | 42.86% |
| Average discount | 10.00% | 10.00% |
| Most active day | Friday | Friday |
| Most common campaign type | seasonal | promotion |