Herbivore Botanicals vs Redken
Comparison across key tracked email marketing metrics.
| Metric | Herbivore Botanicals | Redken |
|---|---|---|
| Total emails | 18 | 12 |
| Emails per week | 5.23 | 4.00 |
| Promotional emails | 17 | 10 |
| Product launches | 1 | 2 |
| Editorial emails | 0 | 1 |
| Other emails | 0 | 0 |
| Discount frequency | 94.44% | 75.00% |
| Average discount | 27.08% | 18.33% |
| Most active day | Friday | Friday |
| Most common campaign type | promotion | promotion |
