Comparison across key tracked email marketing metrics.
| Metric | GUERLAIN | Moda Operandi |
|---|---|---|
| Total emails | 9 | 6 |
| Emails per week | 1.96 | 7.72 |
| Promotional emails | 6 | 2 |
| Product launches | 1 | 1 |
| Editorial emails | 2 | 1 |
| Other emails | 0 | 2 |
| Discount frequency | 66.67% | 16.67% |
| Average discount | n/a | 15.00% |
| Most active day | Wednesday | Monday |
| Most common campaign type | seasonal | promotion |