Comparison across key tracked email marketing metrics.
| Metric | GUERLAIN | Maison Francis Kurkdjian |
|---|---|---|
| Total emails | 6 | 9 |
| Emails per week | 2.46 | 2.97 |
| Promotional emails | 3 | 8 |
| Product launches | 1 | 6 |
| Editorial emails | 2 | 1 |
| Other emails | 0 | 0 |
| Discount frequency | 50.00% | 88.89% |
| Average discount | n/a | n/a |
| Most active day | Wednesday | Monday |
| Most common campaign type | announcement | collection_launch |