Good Molecules vs Redken
Comparison across key tracked email marketing metrics.
| Metric | Good Molecules | Redken |
|---|---|---|
| Total emails | 6 | 15 |
| Emails per week | 9.33 | 3.50 |
| Promotional emails | 2 | 13 |
| Product launches | 0 | 2 |
| Editorial emails | 2 | 1 |
| Other emails | 2 | 0 |
| Discount frequency | 16.67% | 80.00% |
| Average discount | n/a | 18.33% |
| Most active day | Friday | Thursday |
| Most common campaign type | retention | promotion |
