Drybar vs Redken
Comparison across key tracked email marketing metrics.
| Metric | Drybar | Redken |
|---|---|---|
| Total emails | 15 | 12 |
| Emails per week | 5.52 | 4.00 |
| Promotional emails | 15 | 10 |
| Product launches | 1 | 2 |
| Editorial emails | 0 | 1 |
| Other emails | 0 | 0 |
| Discount frequency | 100.00% | 75.00% |
| Average discount | 22.14% | 18.33% |
| Most active day | Tuesday | Friday |
| Most common campaign type | promotion | promotion |
