Drybar vs Rare Beauty
Comparison across key tracked email marketing metrics.
| Metric | Drybar | Rare Beauty |
|---|---|---|
| Total emails | 29 | 7 |
| Emails per week | 5.45 | 6.02 |
| Promotional emails | 28 | 5 |
| Product launches | 3 | 0 |
| Editorial emails | 0 | 1 |
| Other emails | 0 | 1 |
| Discount frequency | 96.55% | 42.86% |
| Average discount | 20.63% | 10.00% |
| Most active day | Tuesday | Friday |
| Most common campaign type | promotion | promotion |
