Drunk Elephant vs Redken
Comparison across key tracked email marketing metrics.
| Metric | Drunk Elephant | Redken |
|---|---|---|
| Total emails | 6 | 15 |
| Emails per week | 8.01 | 3.50 |
| Promotional emails | 6 | 13 |
| Product launches | 0 | 2 |
| Editorial emails | 0 | 1 |
| Other emails | 0 | 0 |
| Discount frequency | 100.00% | 80.00% |
| Average discount | 15.00% | 18.33% |
| Most active day | Friday | Thursday |
| Most common campaign type | promotion | promotion |
