Dove vs Kérastase
Comparison across key tracked email marketing metrics.
| Metric | Dove | Kérastase |
|---|---|---|
| Total emails | 7 | 11 |
| Emails per week | 2.89 | 3.21 |
| Promotional emails | 5 | 8 |
| Product launches | 0 | 2 |
| Editorial emails | 2 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 28.57% | 72.73% |
| Average discount | n/a | 16.67% |
| Most active day | Thursday | Saturday |
| Most common campaign type | promotion | retention |
