Dollar Shave Club vs Kérastase
Comparison across key tracked email marketing metrics.
| Metric | Dollar Shave Club | Kérastase |
|---|---|---|
| Total emails | 59 | 11 |
| Emails per week | 15.28 | 3.21 |
| Promotional emails | 59 | 8 |
| Product launches | 2 | 2 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 100.00% | 72.73% |
| Average discount | 74.83% | 16.67% |
| Most active day | Wednesday | Saturday |
| Most common campaign type | promotion | retention |
