Comparison across key tracked email marketing metrics.
| Metric | Diptyque | Kérastase |
|---|---|---|
| Total emails | 6 | 23 |
| Emails per week | 1.25 | 3.96 |
| Promotional emails | 0 | 19 |
| Product launches | 2 | 2 |
| Editorial emails | 0 | 0 |
| Other emails | 4 | 2 |
| Discount frequency | 0.00% | 82.61% |
| Average discount | n/a | 19.17% |
| Most active day | Friday | Saturday |
| Most common campaign type | seasonal | promotion |