Comparison across key tracked email marketing metrics.
| Metric | Dior | Thinx Inc. |
|---|---|---|
| Total emails | 12 | 9 |
| Emails per week | 2.05 | 3.81 |
| Promotional emails | 9 | 6 |
| Product launches | 1 | 0 |
| Editorial emails | 0 | 3 |
| Other emails | 2 | 0 |
| Discount frequency | 75.00% | 44.44% |
| Average discount | n/a | n/a |
| Most active day | Friday | Thursday |
| Most common campaign type | retention | promotion |