Dior vs Scent Box

Comparison across key tracked email marketing metrics.

Metric Dior Scent Box
Total emails 12 6
Emails per week 2.05 3.03
Promotional emails 10 5
Product launches 1 0
Editorial emails 0 0
Other emails 1 1
Discount frequency 83.33% 33.33%
Average discount n/a 40.00%
Most active day Friday Thursday
Most common campaign type seasonal promotion