Comparison across key tracked email marketing metrics.
| Metric | Dior | Maison Francis Kurkdjian |
|---|---|---|
| Total emails | 6 | 9 |
| Emails per week | 1.72 | 2.97 |
| Promotional emails | 4 | 8 |
| Product launches | 1 | 6 |
| Editorial emails | 0 | 1 |
| Other emails | 1 | 0 |
| Discount frequency | 66.67% | 88.89% |
| Average discount | n/a | n/a |
| Most active day | Friday | Monday |
| Most common campaign type | retention | collection_launch |