Comparison across key tracked email marketing metrics.
| Metric | Dior | Impressions Online Boutique |
|---|---|---|
| Total emails | 13 | 6 |
| Emails per week | 2.06 | 7.06 |
| Promotional emails | 10 | 3 |
| Product launches | 1 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 2 | 3 |
| Discount frequency | 76.92% | 50.00% |
| Average discount | n/a | 10.00% |
| Most active day | Friday | Monday |
| Most common campaign type | seasonal | promotion |