Comparison across key tracked email marketing metrics.
| Metric | Dior | Drunk Elephant |
|---|---|---|
| Total emails | 8 | 6 |
| Emails per week | 1.99 | 8.01 |
| Promotional emails | 6 | 6 |
| Product launches | 1 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 0 |
| Discount frequency | 75.00% | 100.00% |
| Average discount | n/a | 15.00% |
| Most active day | Friday | Friday |
| Most common campaign type | retention | promotion |