Dior vs Dollar Shave Club
Comparison across key tracked email marketing metrics.
| Metric | Dior | Dollar Shave Club |
|---|---|---|
| Total emails | 6 | 59 |
| Emails per week | 1.72 | 15.28 |
| Promotional emails | 4 | 59 |
| Product launches | 1 | 2 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 0 |
| Discount frequency | 66.67% | 100.00% |
| Average discount | n/a | 74.83% |
| Most active day | Friday | Wednesday |
| Most common campaign type | retention | promotion |
