Comparison across key tracked email marketing metrics.
| Metric | Daye | Kérastase |
|---|---|---|
| Total emails | 7 | 23 |
| Emails per week | 2.32 | 3.96 |
| Promotional emails | 6 | 19 |
| Product launches | 0 | 2 |
| Editorial emails | 2 | 0 |
| Other emails | 0 | 2 |
| Discount frequency | 85.71% | 82.61% |
| Average discount | 14.00% | 19.17% |
| Most active day | Thursday | Saturday |
| Most common campaign type | promotion | promotion |