Davines North America vs Kérastase
Comparison across key tracked email marketing metrics.
| Metric | Davines North America | Kérastase |
|---|---|---|
| Total emails | 11 | 11 |
| Emails per week | 4.25 | 3.21 |
| Promotional emails | 6 | 8 |
| Product launches | 1 | 2 |
| Editorial emails | 2 | 0 |
| Other emails | 2 | 1 |
| Discount frequency | 9.09% | 72.73% |
| Average discount | n/a | 16.67% |
| Most active day | Tuesday | Saturday |
| Most common campaign type | promotion | retention |
