BYREDO vs Rare Beauty
Comparison across key tracked email marketing metrics.
| Metric | BYREDO | Rare Beauty |
|---|---|---|
| Total emails | 15 | 7 |
| Emails per week | 2.57 | 6.02 |
| Promotional emails | 11 | 5 |
| Product launches | 5 | 0 |
| Editorial emails | 1 | 1 |
| Other emails | 0 | 1 |
| Discount frequency | 73.33% | 42.86% |
| Average discount | n/a | 10.00% |
| Most active day | Tuesday | Friday |
| Most common campaign type | seasonal | promotion |
