Bumble and bumble. vs Redken
Comparison across key tracked email marketing metrics.
| Metric | Bumble and bumble. | Redken |
|---|---|---|
| Total emails | 27 | 12 |
| Emails per week | 8.24 | 4.00 |
| Promotional emails | 20 | 10 |
| Product launches | 3 | 2 |
| Editorial emails | 1 | 1 |
| Other emails | 3 | 0 |
| Discount frequency | 55.56% | 75.00% |
| Average discount | 26.54% | 18.33% |
| Most active day | Friday | Friday |
| Most common campaign type | promotion | promotion |
