Bumble and bumble. vs Kérastase
Comparison across key tracked email marketing metrics.
| Metric | Bumble and bumble. | Kérastase |
|---|---|---|
| Total emails | 27 | 11 |
| Emails per week | 8.24 | 3.21 |
| Promotional emails | 20 | 8 |
| Product launches | 3 | 2 |
| Editorial emails | 1 | 0 |
| Other emails | 3 | 1 |
| Discount frequency | 55.56% | 72.73% |
| Average discount | 26.54% | 16.67% |
| Most active day | Friday | Saturday |
| Most common campaign type | promotion | retention |
