Bumble and bumble. vs GUERLAIN
Comparison across key tracked email marketing metrics.
| Metric | Bumble and bumble. | GUERLAIN |
|---|---|---|
| Total emails | 27 | 6 |
| Emails per week | 8.24 | 2.46 |
| Promotional emails | 20 | 3 |
| Product launches | 3 | 1 |
| Editorial emails | 1 | 2 |
| Other emails | 3 | 0 |
| Discount frequency | 55.56% | 50.00% |
| Average discount | 26.54% | n/a |
| Most active day | Friday | Wednesday |
| Most common campaign type | promotion | announcement |
