Comparison across key tracked email marketing metrics.
| Metric | Betabrand | Dior |
|---|---|---|
| Total emails | 11 | 12 |
| Emails per week | 8.87 | 2.05 |
| Promotional emails | 8 | 9 |
| Product launches | 4 | 1 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 2 |
| Discount frequency | 63.64% | 75.00% |
| Average discount | n/a | n/a |
| Most active day | Tuesday | Friday |
| Most common campaign type | collection_launch | retention |